Extract from our Modern Marketing ebook
Blogs, eZines (electronic magazines) and eBooks (electronic books) are other ways to market to potential customers.
A blog is really just an online forum for people to write anything they want and brand it as they wish, either using their own name, or their business’s. Blogs are generally online stories about a person or business – they tend to be a bit like diaries. Blogs can appear on specialist blog websites or on a business’s own website.