Home > Text Books

Wine Marketing A practical guide

Please Note : This product is only available to ship within Australia. If you are outside Australia please choose one of our eBooks which are delivered instantly and electronically to you.
* Prices include 10% GST for Australian orders. International orders will have GST removed at the completion of your order.

Option Not Applicable

Quantity

Our Price $76.95 Another currency?

Pin It

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Contents:
From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.

Write a Review

Please ensure you are logged in to write a review.