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Sales Success Short Course

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SALES SKILLS FOR GARDEN CENTRE STAFF

Improve your garden centre sales and your sales skills or those of your staff.  This 20 hour online course was written in conjunction with professionals working in this field. Students will learn the art of selling: understanding that a more professional approach to selling is the key to improved sales in today’s competitive environment. 

A business cannot survive without great salespeople and garden centres are not excluded from this. Too often garden centres have concentrated only the plants – not how to sell those plants. If a garden centre is to survive today, then it needs great staff with the abilities, techniques, attitudes and approaches of professional salespeople. Just knowing about horticulture, although important, is not enough. A sales team or even a single salesperson can make a huge difference to the success of a business. Knowing how to open and close a sale and how to encourage add-on sales are fundamental to sales skills. This course covers that and a lot more.

Who is this course aimed at?

•    Garden centre sales assistants
•    Garden centre owners
•    Small operators
•    Larger operators with accessible and flexible staff training needs
•    People (with some horticultural background) looking to break into garden sales
•    Students of horticulture wanting to expand into sales

 

COURSE CONTENT

Lesson 1: Presentation, Personality and Communication in Selling

  • Personality, Self-Awareness and Attitude
  • Types of Shoppers
  • Communication, Active Listening and Conversation Selling
  • Communicating Confidence
  • Trends in Ethical Shopping

 

Lesson 2: Helping the Product Sell Itself

  • Merchandising and Displays
  • Signs
  • How Customers Pay
  • Case Study: Garden Centre Products & Services

 

Lesson 3: Product Knowledge

  • What is Product Knowledge?
  • Knowing your competition
  • Marketing for Sales Outlets and Retail Businesses

 

Lesson 4: Selling Made Simple

  • Introduction - The selling process
  • Steps in Sales
  • Using Language to Promote Sales
  • Creating Logical Sentences
  • Reduce Confusion in Your Sales Approach

 

Lesson 5: ‘The Opening’ (Gaining the Customer ’s Attention)

  • Introduction
  • Timing and Opening a Sale

 

Lesson 6: ‘Closing a Sale’ (COS)

  • Add-On Sales/Upselling

 

Lesson 7: The Law and Selling

  • Ethics and Selling
  • Ethics in Sales
  • Guidelines for Ethical Marketing and Selling

 

Lesson 8: Gaining and Keeping Customers

  • Customer Satisfaction
  • Promotions
  • Measuring Success

 



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Sales Success Short Course Sales Success Short Course
$220.00 In stock