Look Inside
Learn about Product Development
Products can be tangible thing which you can touch, or services that have been conceived then sold to a client. In the real world some products are better than others, and some are sold better than others. If you want to be successful in business, that success always starts with product development, and product development begins with generating a product concept.
Products can be things that are grown, manufactured, modified or made from raw materials. They may be services that are conceived, presented and delivered in different ways. Product development involve making and acting on choices about not only what a product is, but how it is presented and delivered to a customer. Consider something as simple as an apple. What varieties will be grown. Will they be sold as individual apples or packaged into bags or boxes. Perhaps they will be processed into apple juice, cider or apple pies. They might be sold to individuals to consume, or to factories to process, or maybe to retailers to on sell. There are lots of choices to be made about how apples produced with be developed as a product.
This ebook helps you understand how to develop more successful products, whether apples, factory produced products, or services as diverse building web sites through to growing indoor plants.
If you want to learn how to produce products, or get better at a job you are already involved in, this book may provide some very valuable insights for you.
TABLE OF CONTENTS
CHAPTER 1 NATURE AND SCOPE OF PRODUCT DEVELOPMENT
What Type of Product Is It?
Who is Your Customer?
The Development Process
Research and Development
Product Planning
Prototypes and Testing
Pre-Production Phase
Commercial Release
Product Lifecycle
CHAPTER 2 VIABILITY ASSESSMENT
Product Concept Analysis
Supply and Demand
Product Validation
Competitor Analysis
Product Differentiation
CHAPTER 3 DEFINING THE PRODUCT AND THE PRODUCTION PROCESS
Generating Ideas
Brainstorming
Product Planning
Production and Plant Equipment
Sourcing Raw Materials and Components
Staffing Requirements
Getting Others Involved in Product Planning
Product Planning for Lone Wolves
Product Roadmap
Outsourcing
CHAPTER 4 PRODUCT LEARNABILITY
Learnability Factors
Important Considerations
Learnability for the right audience
Children and Learnability
Evaluating Learnability
Testing Learnability
CHAPTER 5 COSTING
Cost of Development
Cost of Packaging Design
Cost of Certifications
Cost of Manufacture
Marketing Costs
Product Delivery
Product Pricing
Pricing Strategies
CHAPTER 6 PRESENTATION AND PACKAGING
Packaging Design
Packaging Supply
CHAPTER 7 TESTING THE PRODUCT
Usability
Reliability
Process of Testing
Rapid Prototyping
Ongoing Market Research
CHAPTER 8 PRODUCT LIFECYCLE
Development and Introduction
Growth Phase
Maturity Phase
Decline Phase
Rebirth
CHAPTER 9 FUTURE PLANNING AND OTHER CONSIDERATIONS
Success Metrics
Product evolution
Predictive product development
Considerations on Product Marketing
Online Marketing
Social Media
Search Engine Optimisation
Direct Marketing via Email
Advantages and Disadvantages of Being First to Market
Protecting Your Product
Further reading and study
More ebooks available
Courses available