Sneak Peek
Study Internet Marketing in your own time, learn how to make sales online!
The internet has enabled sellers and buyers to connect in ways that were previously impossible. Innovation and imagination continues to affect and expand those ways of connecting over the internet, and all of this has changed the nature and scope of marketing.
This course provides you with an sound foundation in how to use the internet to market anything:
- To improve visibility
- To provide better services
- To automate client engagement
- To improve productivity and potential for profit
The Internet Marketing Course covers the following topics:
LESSON 1 THE SCOPE AND NATURE OF DIGITAL MARKETING
- Digital marketing
- Building, and effectively using, a mailing list
- Lesson 1 additional reading
- Reasons for using digital marketing
- Review what you have been learning
LESSON 2 SEARCH ENGINE OPTIMIZATION
- Keywords
- Search engine optimisation for your website
- Other factors that influence SEO success
- Seo and being successful online
- Lesson 2 additional reading
- Review what you have been learning
LESSON 3 CONTENT MARKETING
- Digital content
- Creating a content strategy
- Designing content
- Identifying customer pain points to provide direction for content marketing
- Lesson 3 additional reading
- Review what you have been learning
LESSON 4 SOCIAL MEDIA MARKETING
- Why social media?
- Social media for business - starting out
- Ways of using social media
- Supporting tools for social media management
- Evaluation and adjustment
- Can influencers really help your business?
- Evaluating social media marketing
- Lesson 4 additional reading
- Skills required to be an effective digital marketer
- Review what you have been learning
LESSON 5 WEBSITES AND WEB ADVERTISING
- Websites
- Web advertising
- Monitoring and analytics
- Get the marketing mix right
- Customer focused websites
- The challenge of the marketing mix in a digital world
- Lesson 5 additional reading
- Review what you have been learning
- Final assessment