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Blogging- Short Course

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Sneak Peek

 

 

The purpose of a blog could be to inform, educate, entertain or promote a business or even increase traffic to a website.
Planning, preparation and writing for purpose can transform your blog into an effective piece of writing.

If you have always wanted to start a blog, but are not quite sure where to start, consider studying this course.

In its simplest form, a blog is a website with a regularly updated set of articles. These articles are generally known as ‘blog posts’, while the person writing the blog is referred to as a ‘blogger’.

 

What's Inside the Course:

LESSON 1 DEFINING YOUR BLOG
Reasons people keep blogs
Developing a purpose for your blog
Example
Review what you have been learning

LESSON 2 RESEARCH YOUR NICHE/BLOG
Naming your blog
Keywords
Categories
Competitor identification
Finding your competitors
Competitor analysis
Points of difference
Identify your audience
Intended audience
Example
Review what you have been learning

LESSON 3 KEYWORDS
Example
Review what you have been learning

LESSON 4 DESIGNING YOUR IDEAL POST
Blog analysis
Content analysis
Review what you have been learning

LESSON 5 PRESENTATION OF YOUR BLOG
Improving accessibility
Using images
Review what you have been learning

LESSON 6 BUSINESS BLOGS I
Business blog considerations
Common types of business blog
Review what you have been learning

LESSON 7 BUSINESS BLOGS II
Expanding your blog
Multiple content streams
Review what you have been learning

LESSON 8 INTERMEDIATE BLOGS (FREELANCE BLOGS)
Freelance blogging
Review what you have been learning

LESSON 9 ESTABLISHING SOCIAL MEDIA, FEEDS & NEWSLETTERS
Keeping your audience informed
Review what you have been learning

LESSON 10 MARKETING, BRANDING, AND COMMUNITY BUILDING
Assessing your blog niche
Online communities
Example
Branding
Review what you have been learning
Final assessment



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Blogging- Short Course Blogging- Short Course
$220.00 In stock