This book (written by Ian Chaston), makes use of a combination of up to date research and real life events inorder to demonstrate how e commerce is administered within small firms. Ideal text for final year undergraduates, postgraduates and MBA students
CONTENTS
1. Opportunities in an E-Commerce world
2. Management Systems and Web Preparedness
3. Buyer Behaviour
4. Assessing opportunities and threats
5. E-Commerce competencies
6. E-Market Positioning
7. Strategic E-Planning
8. E-Product & E-Promotion Management
9. E-Pricing & E-Distribution
10. Service Marketing
11. Web Technology
12. Information Management & Systems Automation