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THE BUSINESS OF HOTELS 4th Edition

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Authors: Medlik and Ingram 
Publisher: Butterworth Heinemann

The fully revised edition of this well-known text by an experienced author, consultant and educator follows the structure and approach which has proved so successful since its first publication in 1980. The book examines the hotel as a business providing commercial hospitality. It focuses on markets, money and people, and uses examples from hotel operations throughout the world. This new edition is the outcome of a thorough revision of an established text. The new material includes a comprehensive profile of the hotel business in the 1990's and includes data, quotes and extracts from a wide range of authoritative industry sources.

Preface; The concept of hotels and hospitality - Staying away from home, Hotel products and markets, Hotel policies, philosophies and strategies; Structure of the hotel market - The small hotel, Hotel groups, International hotel operations; The hotel and its functions - rooms and beds, Food and drink, Miscellaneous guest services; Support activities - Marketing, Property ownership and management, finance and accounts; People and procedures - hotel organization, Hotel staffing, Performance in hotels; Appendices



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THE BUSINESS OF HOTELS 4th Edition THE BUSINESS OF HOTELS  4th Edition
$60.50 In stock