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by Peter Rix Publisher: McGraw Hill 558pgs
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by Meldrum and McDonald Publisher: Macmillan Business
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Marketing Trends in Australia: Essays and Case Studies is a review of current practices in marketing.
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by Armstrong and Kotler Publisher: Pearson/ Prentice Hall
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This book examines the consumer within their social context in relation to the producer and to the market place in buying and selling occurs.
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by Hall and Mitchell (Butterworth Heinemann) -covers the varius stages of wide production, distribution and sales, and B2B relationships.
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